Usually, your event planning team or a hired event management company will measure, systematically, the results of how effective your event’s commercial objectives and marketing strategy were. In this article, you will be introduced to some of the indicators that will help you measure the success of your event.

1. The Registration Numbers to your Event

The number and the speed of registration to your event can be quite indicative of how well your event has been received by the public and points out to the interest that it sparked in terms of the thematic that it will tackle, the invited keynote speakers or even for the networking advantages that it offers with like-minded peers. It is however important to be aware of what made your event successful based on a simple questionnaire.

2. Client Satisfaction Survey

This questionnaire, designed by professionals of the field to narrow down the major requirements of what constitutes a good event, can be designed on a Survey app to get real-time feedbacks and reviews from participants. For instance, the survey may invite guests to rate on a scale of one to ten, how likely they appreciated the theme of the conference or if they would recommend similar events by the brand to a friend. These surveys can give you an overall assessment of what was well-received by the attendees and what was qualified as inoperative. An effective cost-free model of survey is the use of your event’s social media platforms to assess the success of your event.

3. Social Media Numbers

It’s no secret that the boom that has witnessed the social media planforms, gave way to companies to exploit these goldmines to not only promote their events, via sponsored ads and promotional contents but also, to evaluate the success of their events. You can create a specific hashtag for your event and measure how many times it has been used or you might monitor how frequently your page has been cited by other users on the platform. It improves the advertising of your brand’s identity and it is a good indicator of the success of your event. Followers, reactions on your posts and mentions of your page are all excellent measurement tools that you can take advantage of.

If you’re interested in measuring the success of your event to evaluate and identify areas of improvement, ask for the opinion of an event professional. In Tunisie Congres, we praise ourselves for the quality of the services that we provide, and what’s more, our teams will assess the satisfaction of your attendees and advice you on future events and how to make them more successful.

Maya Ksibi is our Social Media Consultant and has been part of our team since 2018.

Read her latest articles on our website.

There are many monuments worth citing when talking about the Tunisian history, but none has as much global recognition as the amphitheatre of El Jem. 

Reporter Erin Clare Brown from BBC Travel says that the fuss is long gone about Rome’s Colosseum, comparing the horde of tourists who were waiting under a pouring rain as “wild animals before a gladiator hunt.”

Brown, compares the Colosseum to Tunisia’s Amphitheatre of El Jem, and its great resemblance to Rome’s, stating that it is not only cheaper (4$) but also, “blissfully” empty, which enables one from getting the whole experience of the “Roman engineering and architecture.”

Indeed, Tunisia’s El Jem is an outstanding Roman monument that had borne witness to the impressive Roman Empire that saw its demise in 375 AD with the fall of Constantinople. This amphitheatre, as described in Rob Marsh’s Understanding Africa, is “184 m long by 122 m wide” and could carry up to 35 000 spectators. Built around 238 AD by the Roman proconsul Gordian, Tunisia’s Colosseum was positioned in an agricultural area, where its inhabitants could harvest “wheat and olives.” The amphitheatre has a remarkably detailed history, being exploited in the roman civilization to host gladiator combats and venationes and used centuries later, in the Byzantine era, by armed rebellion against the Arab invaders.

El Jem possesses 64 flight of stairs to access the benches, three floors punctuated by arcades and arenas in its basement. Like all amphitheatres known to humankind, El Jem testifies to the spectacular skills of the roman architecture and its well-preserved shape, built from stone blocks, immortalizes their history as well as other civilizations’.

Tunisian women and their fight against inequality and violence stems from an awareness of their rights as human beings, deserving of the same privileges as their male counterparts. However, the Tunisian female population didn’t always have to defend these basic rights. Throughout history, many myths and stories have been told about great queens who defied male rule and its sovereignty. Of these extraordinary queens, Dihya, nicknamed Al-Kahina, meaning “sorceress” or “priestess,” was the most remarkable as she defied the Caliphate conquest of North Africa before meeting her fate in this grandiose monument. Indeed, the queen of the Berbers, refused to bend the knee to the Arabs. As a result of her defiance, she was killed in the battle by an Arab general’s army, Hassan ibn al-Numan. Algerian Historiographer, Moubarak El Mili, depicted her as a “pearl (embellishing) the history of women, because of her good policy, great courage, and sincere defense of (her) country and adherence to principles.” Al-Kahina will remain in history as the queen who fought, chauvinistically, against the colonization of her territories and lends to this Roman Colosseum a romantic air.                                                                                                                                                                                                      

A UNESCO World Heritage monument, El Jem is usually visited as part of a day trip that begins with a visit to the amphitheatre and ends with a stroll at its Archaeological Museum where numerous mosaics are displayed. “La Maison d’Africa” is a sumptuous aristocratic residence built around 170 AD that showcases the prosperity and richness of the Thysdrus rule. A must-see, this residence abounds with several pavements of mosaics, each as remarkable as the other. Every year, thousands of tourists flock to the third biggest Roman amphitheatre in the world, eager to see one of Tunisia’s most valuable historical masterpieces.

This Roman amphitheatre hosts every year the International Festival of El Jem Symphonic Music, since 1985. Visitors of all around the world look forward to this cultural event that stimulates their imagination with the monument’s splendid architecture, the lighting that highlights its marvellous arcades and the beautiful melodies that spur chills and goosebumps.

Visit the ancient ampitheatre of El Jem 

For a Day Trip Guide, send us an email at info@tunisie-congres.com

For more:

• Visit the UNESCO World Heritage Centre
• Take a look at Confidences de Tunisie by Azedine Beschaouch
• Read The Story of the Roman Amphitheatre by David L. Bomgardner.

Maya Ksibi is our Social Media Consultant and has been part of our team since 2018. 
Read her latest articles on our website.